"How can we boost the internal visibility of our Corporate Influencers and carry their insights and knowledge into the organization? That's the question we tackled together with Pommes al dente, as we strategically evolved our brand ambassador program, with the goal of communicating not just externally, but internally as well. How can colleagues make visible what colleagues do? We started with an honest assessment: What's working, what's missing, and what's needed? From there, we developed ideas together for formats, channels, and roles that fit our culture. What was especially valuable was the support for our project team—efficient in execution, and always with an eye on scaling and evolving the program. Thank you for collaborating as equals, and for looking beyond the immediate task to the bigger picture."
