Social Media for Companies

Goodbye, corporate polish. We make the real people behind your company accounts visible, and show you how authentic corporate communication is done.

How much does social media matter for companies?

of decision-makers
trust an organization's
thought leadership content
more than its marketing materials*
0 %
of companies prefer LinkedIn
for B2B Communication*
0 %
of users expect companies to engage
in dialogue on social media*
0 %

Your roadmap to an
authentic company account

As a consulting firm and agency, we’re at your side whenever you need us. Book our services modularly or as a complete package—whether it’s strategy, execution, or enabling your employees.

Months 1-2

Social media strategy

After a digital kickoff, we develop a strategy that pays into your communication and business goals. Based on our analysis, we define target audiences, channels, tone of voice, and visual language. Along the way, we build out your content strategy as well as the guardrails for successful community management. We also provide clear, actionable recommendations on how to handle algorithms, platforms mechanics, and AI.

OR Months 1-2

Audit and analysis

If you already have social media channels, we use our cross-platform know-how to analyze your current brand presence, from content to performance. This helps us pinpoint your strengths and weaknesses relative to the competition.

Month 3 and beyond

Content support and ghostwriting

Building on your individual content strategy and the results of the audit, we take over the ongoing management of your channels. In regular editorial meetings, we bring fresh topic ideas, prepare the content, and take care of publishing it. All that's left for you to do: give us the go-ahead.

OR Month 3 and beyond

Mentoring and consulting

Prefer to stay in the driver's seat yourselves? In regular mentoring sessions, we advise your social media managers on content strategy, social media trends, or new platform features. We give honest feedback and train your team in a practical, targeted way, for example on AI or short-form video.

Optional

Community management

Social media is more than just broadcasting. We activate and nurture your community, turning a façade into genuine, trusted relatability. With your brief as our guide, we engage in dialogue, respond to comments and messages, and show what human-to-human community building really looks like.

Optional

Reporting

Evaluate your goals through quantitative and qualitative insight into your social media performance. We advise you individually, based on the data, on the most important KPIs and the growth opportunities we identify, and show you how to improve your content strategy.

Months 1-2

Social media strategy

After a digital kickoff, we develop a strategy that pays into your communication and business goals. Based on our analysis, we define target audiences, channels, tone of voice, and visual language. Along the way, we build out your content strategy as well as the guardrails for successful community management. We also provide clear, actionable recommendations on how to handle algorithms, platforms mechanics, and AI.

OR Month 1-2

If you already have social media channels, we use our cross-platform know-how to analyze your current brand presence, from content to performance. This helps us pinpoint your strengths and weaknesses relative to the competition.

Month 3 and beyond

Content support and ghostwriting

Building on your individual content strategy and the results of the audit, we take over the ongoing management of your channels. In regular editorial meetings, we bring fresh topic ideas, prepare the content, and take care of publishing it. All that's left for you to do: give us the go-ahead.

OR Month 3 and beyond

Mentoring and consulting

Prefer to stay in the driver's seat yourselves? In regular mentoring sessions, we advise your social media managers on content strategy, social media trends, or new platform features. We give honest feedback and train your team in a practical, targeted way, for example on AI or short-form video.

Optional

Community management

Social media is more than just broadcasting. We activate and nurture your community, turning a façade into genuine, trusted relatability. With your brief as our guide, we engage in dialogue, respond to comments and messages, and show what human-to-human community building really looks like.

Optional

Reporting

Evaluate your goals through quantitative and qualitative insight into your social media performance. We advise you individually, based on the data, on the most important KPIs and the growth opportunities we identify, and show you how to improve your content strategy.

A digital presence that actually feels like your company

Approachable communication isn’t reserved for personal profiles. Your company page is the place where your vision takes shape, through the people who live it every day.

Why are corporate channels different with us? Because we know there are real people behind every logo. We help you make that humanity visible, without losing an ounce or professionalism. 

Your company page acts as a hub that channels the impact of your Personal Brand and Corporate Influencers. We make the two work hand in hand.

Any questions?

FAQ

Why is a professional social media strategy essential for companies?

A well-though-out social media strategy makes sure your activity on corporate channels actually drives your business goals forward. That creates consistent visibility and stronger brand trust. The strategy ties your communication goals to relevant content, laying the foundation for winning new customers and partners, as well as for strong employer branding.

Why is ongoing content support for company pages important?

Consistency is the deciding factor on social media, but it's often the first thing to slip on a hectic workday. Professional support guarantees your channels not only stay active, but consistently publish content with real substance. We handle the research, planning, and creation of your posts, so your expertise stays visible for the long haul. That takes the load off your team and makes sure your message actually reaches your audience.

How do you make your company page feel human and approachable?

The key is moving away from impersonal, overly polished marketing. People follow people, not anonymous logos. An approachable presence draws on real, everyday work insights, puts a face on the projects you're working on, and lets your experts speak for themselves. We help you build in this human factor strategically, without losing any professionalism. That's how your company page becomes a likeable presence that builds real trust with your audience.

Interested?

Your contacts

Lisa Zöfgen, Gründerin von Pommes al dente

Lisa Zöfgen

Co-Founder & Managing Director
Cathrin Berghammer – Teamlead Personal Branding & Social Media bei Pommes al dente

Cathrin Berghammer

Personal Branding &
Social Media Team Lead

Erfolgsgeschichten

Erfolgsgeschichten

*The statistics listed are based on studies by Edelman-LinkedIn (2024), Sprout Social (2025), and Althaller Communication (2025/26).