Workshops &
Deep Dives for Employees

Equip your team with hands-on training on Personal Branding, storytelling, video production, AI, and more—everything you need for modern corporate communications.
Get in touch!

Basic Social Media Training

Social media is a huge opportunity for companies and their employees alike. To break down any skepticism within the team, we clear up common myths around using social media in a professional setting. We show your employees how a few small tweaks can help them optimize their profiles, expand their network with quality connections, and identify topics for their first posts. Our Basic Social media Training can be offered as standalone development, or as a building block that boosts employee buy-in and understanding ahead of a Corporate Influencer Program.

Format: In-person or online | Duration: 2 hours | Audience: Any interested employees (unlimited participation), focused on LinkedIn

Corporate Influencer Training​

Through a modular training format, we develop individual positioning and content strategies with your employees, fully aligned with your company culture. Based on your Corporate Influencer strategy, we work out what goals your employees are pursuing and who they want to reach. We optimize their LinkedIn profiles and share valuable tips on storytelling, formats, and community management, so your employees are well equipped to start their Corporate Influencer journey.

Format: In-person or online | Dauer: 4 modules (2 in person, 2 online) 2.5 – 6 hours each OR 5 online modules, 2.5 hours each | Audience: approximately 20 Corporate Influencers, focused on LinkedIn (other channels on request)

More about Corporate Influencing

Personal Branding Training

Your executives learn, step by step, how to develop and strategically position their individual Personal Brand. We define target audiences and relevant topics, optimize their profiles, and analyze existing content. On top of that, we share insights on content formats, image and video creation, and the LinkedIn algorithm. Through a modular training format, we combine theory and practice with interactive exercises.

Format: In-person or online | Duration: 2 x 2.5 – 3 hours | Audience: Executives, 1:1 or in small groups, focused on LinkedIn

More about Personal Branding

Focused Deep Dives

For anyone who wants to deepen their knowledge, these deep dives are an extension of our core training sessions—either as an incentive for your Corporate Influencers or as shorter, thought-provoking sessions.

Culture Workshop

Communication doesn’t make company culture tangible. The people who live it every day do. In our workshop, we give your employees the space to really dig into culture, pride, and their personal experience with your company as an employer. Participants reflect on what your company’s vision means to them, and translate achievements and personal perspectives into authentic stories that can later be shared, for examples as part of a Corporate Influencer program. That’s how you bring your culture to life, both internally and externally.

Format: In-person or online | Duration: 4 hours | Audience: approximately 20 employees or Corporate Influencers

AI Prompting with Personality

How can we use artificial intelligence purposefully in content creation while still keeping our own personality? In this deep dive, your employees build their own agents that write in their voice and produce content that doesn’t sound like generic AI output. They learn the essential prompt engineering basics and create hyper-realistic AI images together with our experts for efficient content production.

Format: In-person or online | Duration: 6 hours | Audience: approximately 20 employees or Corporate Influencers

AI Workflows in Content Creation

Want to turn your existing AI knowledge into efficient processes? Together with your employees, we develop a customized system for content creation, from profile audits, topic discovery, and research through to AI-assisted commenting. Using AI, they sharpen their positioning and develop relevant content that holds up against the current LinkedIn algorithm. Your employees also learn how to apply advanced prompt engineering techniques with purpose.

Format: In-person or online | Duration: 6 hours | Audience: approximately 20 employees or Corporate Influencers

Short-Form Video for Social Media

Short-form video has become key to authentic visibility on social media. That’s why we help your employees take the plunge with exclusive insights, practical tips, and current trends for successful video formats. Combined with our own experiences, knowledge input on storytelling in video production, and the basics of video editing, we help your employees get past the cringe factor and shoot their very first short videos right there in the workshop.

Format: In-person or online | Duration: 6 hours | Audience: approximately 20 employees or Corporate Influencers

Photos for Social Media​

You don’t need a fancy photo studio for the perfect shot. A smartphone is enough. We walk your employees through the fundamental rules of composition and lighting, the right technical setup, and how to put it all into practice. We also give them tips and tools for photo editing. Together, we take photos following the most important criteria for social media, and put the finishing touches on them in post-production.

Format: In-person | Duration: 4 hours | Audience: approximately 20 employees or Corporate Influencers

Content Design with Canva

In this hands-on deep dive, your employees learn how to perfect their social media content in Canva. After a short introduction to design, typography, and color theory, we explore the interface and its most useful features. We show your employees how to turn a blank page into a creative visual for individual posts or entire content formats. Tailored to each Personal Brand and its target audience, we develop initial designs together, along with custom templates your employees can reuse anytime.

Format: In-person | Duration: 4 hours | Audience: approximately 20 employees or Corporate Influencers

Storytelling and Content Writing Workshop

Who do we want to reach? What do we want to say? How do we get our message across? Let your employees dive into the world of writing and storytelling with us. They learn how to use the art of writing to make their communication even more compelling. We give them the essential tools for powerful writing, including how to use AI effectively, whether it’s for LinkedIn, emails, or their next presentation. Hands-on exercises and interactive discussions help deepen what they’ve learned.

Format: In-person or online | Duration: 4 hours | Audience: approximately 20 employees or Corporate Influencers

Legal Workshop

Our partner law firm SKW Schwarz briefs your Corporate Influencers on all the relevant legal topics and current legals developments, from disclosure and legal notice requirements to copyright, personality rights, data protection, and liability. The goal is to give your Corporate Influencers confidence and raise their awareness of the legal fundamentals. The content is illustrated using best practices. A Q&A session afterwards gives everyone the change to get answers to any open questions. Note: The legal advice is based on German law.

Format: Online | Duration: 1.5 hours | Audience: approximately 20 Corporate Influencers

Interested?

Your contact

Lisa Zöfgen, Gründerin von Pommes al dente

Lisa Zöfgen

Co-Founder & Managing Director
Linkedin Envelope

Golden Words

"First off, a big thank you to Pommes al dente. Our full-day workshop far exceeded my expectations, with interactive exercises alternated with theoretical input depending on the focus. From strategic planning to content creation, the two of them advised over 40 participants professionally and gave them plenty of food for thought, until everything had the perfect crisp. I can genuinely recommend working with Pommes al dente to anyone."
Florian Wirth
Florian WirthSocial Media Process Coordinator
Bavarian Police
"Every training module with Pommes al dente was immensely educational! The Deep Dives on photo and video in particular were so much fun and so exciting! Making a video is a hurdle for a lot of people, but you took everything step by step and gave us so much confidence that some people said afterwards, 'Wow, I actually made a video. it didn't even feel weird.' Your motto 'Just try it, everyone starts somewhere' resonated with everyone. Thank you so, so much for your amazing support!"
Simone Niedick
Simone NiedickEditor
City of Offenburg
"Pommes al dente showed us, in an incredibly pleasant and relaxed way, how to present yourself authentically on LinkedIn. They made it clear that it often doesn't take much. A few practical ticks and a bit of courage are enough to feel comfortable with your own posts. The mix of theoretical input and hands-on practice was exactly right. My impression was that we all left the workshop with a big dose of motivation, and would probably be happy to add another session to go even deeper."
Henning Pretis
Henning PretisPolicy Officer
GELSENWASSER AG
"A massive shoutout to Pommes al dente for delivering precisely what we required and needed. The workshops on Personal Branding and content creation for our very own first group of Corporate Influencers—cross-hierarchy and cross-job function— have equipped them with the necessary skills. Our Brand Ambassadors are now well-prepared to utilize their Personal Brands and online presence in promoting and advocating for mobile.de's products, services, and overall brand and employer image. The collaboration with Lisa, Julia, and their team was not only highly professional but also a lot of fun."
Sophie Asmus mobile.de
Sophie AsmusEmployer Branding
mobile.de

Golden Words

"First off, a big thank you to Pommes al dente. Our full-day workshop far exceeded my expectations, with interactive exercises alternated with theoretical input depending on the focus. From strategic planning to content creation, the two of them advised over 40 participants professionally and gave them plenty of food for thought, until everything had the perfect crisp. I can genuinely recommend working with Pommes al dente to anyone."
Florian Wirth
Florian WirthSocial Media Process Coordinator
Bavarian Police
"Every training module with Pommes al dente was immensely educational! The Deep Dives on photo and video in particular were so much fun and so exciting! Making a video is a hurdle for a lot of people, but you took everything step by step and gave us so much confidence that some people said afterwards, 'Wow, I actually made a video. it didn't even feel weird.' Your motto 'Just try it, everyone starts somewhere' resonated with everyone. Thank you so, so much for your amazing support!"
Simone Niedick
Simone NiedickEditor
City of Offenburg
"Pommes al dente showed us, in an incredibly pleasant and relaxed way, how to present yourself authentically on LinkedIn. They made it clear that it often doesn't take much. A few practical ticks and a bit of courage are enough to feel comfortable with your own posts. The mix of theoretical input and hands-on practice was exactly right. My impression was that we all left the workshop with a big dose of motivation, and would probably be happy to add another session to go even deeper."
Henning Pretis
Henning PretisPolicy Officer
GELSENWASSER AG
"A massive shoutout to Pommes al dente for delivering precisely what we required and needed. The workshops on Personal Branding and content creation for our very own first group of Corporate Influencers—cross-hierarchy and cross-job function— have equipped them with the necessary skills. Our Brand Ambassadors are now well-prepared to utilize their Personal Brands and online presence in promoting and advocating for mobile.de's products, services, and overall brand and employer image. The collaboration with Lisa, Julia, and their team was not only highly professional but also a lot of fun."
Sophie Asmus mobile.de
Sophie AsmusEmployer Branding
mobile.de